Simon Sinek: How great leaders inspire action

Simon Sinek explains his Golden Circle theory: start with why. “People don't buy what you do, they buy why you do it!”. He explains why Apple is successful in selling computer products, while DELL does essentially does the same thing. He explains why the Wright brothers were the first to build a human flying machine. He explains why Dr Martin Luther King had such a large audience.

Great way to spend 20 minutes of your weekend, watch this video:

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